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Forefront
Forefront
Forefront is a nonprofit organization founded in 2015 whose mission is to assist and empower under served, rural communities in India to create sustainable growth. They provide basic sanitation and access to clean water, education, medical care, and leadership training.
Goals
Goals
Increase engagement from site visitors
Increase quality traffic to site
Impact & Approach
Impact & Approach
Approach
Approach
Set up proper tracking on website and ads to measure conversions and optimize towards targeting and strategies that convert
Created custom strategies for tailored engagement with each target audience. Framed their nonprofit and mission to each target audience group to attract them to their ad, land on their website, and convert.
Provided continuous and proactive monitoring and management of ad campaigns. Adjusted and optimized targeting, ads, landing page, and budget allocations.
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