Approach

• Strategic Budget Reallocation - Conduct a comprehensive budget analysis, leveraging historical performance and growth prospects to optimize budget allocation.

• Keyword Efficiency Assessment - Perform a thorough search term audit to minimize wasted ad spend and pinpoint high-potential search terms for prioritization.

• Google Shopping Restructuring - Overhaul the Google Shopping campaign structure to facilitate effective bidding strategies and advanced optimization techniques.

• Enhanced Google Merchant Center Management - Upgrade and refine the data feed in Google Merchant Center for a more organized and efficient shopping experience.

• Continuous Testing for Expansion - Continuously explore new testing opportunities to engage and capture potential customers across various stages of the purchasing journey.

• Proactive Campaign Monitoring and Management - Deliver ongoing, proactive supervision and optimization of ad campaigns to maintain peak performance.

• Conversion Tracking and Analytics Setup - Establish comprehensive conversion tracking and analytics systems for deep data insights and informed decision-making.

• Website Advisement - Provide expert guidance on website design enhancements to streamline the customer shopping experience, reinforce brand identity, and optimize marketing content.