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LARUCE Beauty
LARUCE Beauty
LARUCE Beauty is a luxury vegan and cruelty-free brand founded in March 2019. They offer an array of luxury beauty brushes, hair care products, and candles and collaborate with leading influencers on exclusive product.
Goals
Goals
Increase sales from ads
Develop data insights for ad strategies
Impact & Approach
Impact & Approach
Approach
Approach
Set up proper conversion tracking and analytics for data insights
Create custom strategies to provide tailored engagement strategies with each target audience at each stage of the marketing funnel
Prospect new customers that have not heard of Laruce
Reengage with those that engaged with Laruce previously
Remarket to those who visited the Laruce website in the past and promote products and/or offers to them based on previous site activity
Improve ad tactics to attract customers and set the stage on website landing
Advise on add to cart feature to ease customer shopping experience
Advise on web design updates to streamline customer shopping experience, properly frame the brand, and optimize marketing content
Provide continuous and proactive monitoring and management of ad campaigns by adjusting and optimizing targeting, ads, landing page, and budget allocations
Laruce Beauty's Testimonial
Laruce Beauty's Testimonial
"Catena Engagements has been a game changer for our e-commerce. The minute that we brought them on our conversion rates and metrics increased and they advised on what to change to increase all of our metrics; so far we have seen increases and been happy with our results. The only regret I have about working with Catena is not bringing them on earlier."
-L.V., Business & Product Development for Laruce Beauty
Examples of Ads
Examples of Ads
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