TWELVElittle is an eCommerce & retail brand that offer a wide array of versatile diaper bags. Their bags are designed to be both fashionable and functional and can be used long after one's child outgrows the diapering stage.
Increase sales from ads
Develop data insights for ad strategies
Budget analysis - redistribute budget based on historical performance and expansion opportunities
Search Term audit - run keyword analysis to reduce wasted spend and identify search terms to focus on
Revamp Google Shopping structure - update campaign structure to enable appropriate bidding and optimization tactics
Google Merchant Center update - clean up shopping data feed
Continuous testing - identify expansion opportunities to engage and capture shoppers at different stages of the shopping cycle
Provide continuous and proactive monitoring and management of ad campaigns
"Working with Matthew has easily been our best decision. From his depth of knowledge to his willingness to go above and beyond for our small brand, we’ve seen his hard work ethic and expertise benefit us in both measurable and non-measurable ways. He has brought us so much valuable insight in the way he helps us navigate the ever-changing world of social media/digital marketing and always steers us towards achieving our sales goals. Whether it’s through reaching untapped customers or targeting previous purchasers, Matthew has great intuition in this field and I can say with utmost certainty that he would be a tremendous asset to your team and your overall brand."
-Irene K., Marketing Manager for TWELVElittle